Social media has brought us many joys, but also many ills. Among what we consider benefits is that these days you can easily reach your desired audience through social media. But it's not AS easy as it seems, some would be influencers don't even know where to start: How do you get followers ? What platform to use ? How many times per day to post ? What to post about ? As with most things, it's better to learn from an expert.
An influencer is defined as someone who's quite famous on social media, and they're usually interested in making deals to promote businesses to their audience for different rewards. But, beware of the many dangers of using an influencer for your business marketing.
So, if you're a business owner looking to leverage one or more influencers to promote your business, or if you're someone who wants to BECOME an influencer, here's a list of books you NEED to read.
1. The 2018 Influencer Marketing Handbook by Aron Levin
What 4,000+ collaborations on YouTube & Instagram have taught us about the future of digital advertising; 48 valuable insights that will help you eliminate guesswork, get up to speed and cure future headache for yourself & your team. Insights that can help you accomplish better results if applied in the right way. It should also be noted that this book is written with a very specific persona in mind. It’s by no means a blueprint or comprehensive guide covering each and every aspect of influencer marketing, but rather a collection of knowledge that can be extremely powerful if put into the hands of the right person.
You can get it for £20.64 from Amazon: https://amzn.to/2S4bfqf
Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers. These are the views that shape buying decisions. These are the views you must shape and use. Influence Marketing won’t just help you identify and enlist key influencers: it will help you manage the influence paths that lead consumers to buy.
You can get it for £24.90 from Amazon: https://amzn.to/2S53fVX
When Ryan Williams began attending VidCon, Comic-Con, South by Southwest (SXSW), TechCrunch Disrupt and other tech and fan-geek conferences, he noticed two remarkable things: these events were celebrating geeks, technology, and modern social media; and no one was telling the stories of the awesome people embracing this new form of influence and the wildly successful businesses they were creating. Ryan Williams is a former stand-up comedian turned tech entrepreneur. He was a founding team member at DigiSynd, a pioneering social media marketing group, acquired by Disney in 2008. After leaving Disney to join the Machinima.com, a YouTube video network for the gaming generation, he drove network growth to over 4 Billion video views a month, focused on influencer-driven YouTube video creation. As a start-up marketing executive, he has lead go-to-market product launches for global companies such as Disney, Microsoft, Activision, and Warner Bros. In 2014, Ryan went on to launch a popular podcast dedicated to interviewing the pioneers of what he calls the Influencer Economy. After speaking to more than a hundred artists, experts, and entrepreneurs--from world-famous YouTubers to New York Times best-selling authors to the most creative start-up founders and investors on the planet--he reverse engineered their careers, to understand the stories behind their success, and now presents everything he learned in The Influencer Economy.
You can get it for £11.58 from Amazon: https://amzn.to/2DGPIyQ
This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner.
You can get it for £19.55 at Amazon: https://amzn.to/2TRR4gT
5. A Quick Guide Into Influencer Marketing by Jane Trapman
Companies and organizations are now investing more of their resources on influencers. Over the years, marketers have increased their budgets for influencer marketing. This expansion in spending plans proposes that brands comprehend the estimation of influencer advertising and how they can use it to improve their productivity. Yet, how precisely does influencer promoting help brands? With the enormous followings of influencers, the undeniable advantage is that they enable brands to contact a large market base. Other than this, there are a few more reasons why influencers have turned out to be such a ground-breaking tool for brands. In this book, we are going to explore all we need to know about influencer marketing and how you can use it.
You can get it for £6.09 from Amazon: https://amzn.to/2DH3XDC
6. Streampunks: How YouTube and the New Creators are Transforming Our Lives by Robert Kyncl
Across the planet, humans spend more of their free time watching video than doing anything else. But increasingly it’s not TV they're watching, but online video. In 2016, Swedish vlogger PewDiePie made a record $15 million from his YouTube videos, beating Hollywood A-listers like Harrison Ford, Julia Roberts and Amy Adams. Something massive is shifting in the world of entertainment.
By giving anyone with a smartphone their own TV channel, YouTube is fuelling a new creative boom. Not only is it generating the new faces of entertainment, but also changing how students are taught, how social issues are discussed and how small businesses advertise and develop.
Streampunks is the definitive book on the modern pop-culture juggernaut Youtube, the platform remaking the face of entertainment.
You can get it for £12.48 at Amazon: https://amzn.to/2DL8tkn